When TCL showed off its RayNeo Air 4 Pro smart glasses at CES 2026, I was impressed, and I wrote at the time that competitors like Xreal should be worried. Despite the relatively affordable price tag, the glasses have super-bright OLED displays that support HDR10, something never seen before in smart glasses. TCL describes them as "head-mounted TVs," and that's what they feel like.
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最直接的路径，是广告化。与提高明面抽佣不同，广告化并不改变交易费率，而是将货币化重心转移到曝光、排序与推荐之上。商户为被看到的概率付费，而非为成交本身付费。从商业本质看，这是将抽佣从交易端移至流量端。