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Amazon's Spring Sale may not be quite as big as Prime Day in July or October, but it's still one of Amazon's biggest sales of the year. Far more than spring-themed items are on sale, though outdoor equipment, fitness gear, mattresses and lightweight bedding, robot vacuums, and anything else that screams "spring reset" is a huge focus. You'll likely also find deals on tech like TVs, noise-cancelling headphones, and of course, Kindles and other Amazon devices.
03、年夜饭与新年装，拟人化营销的“社交货币”当宠物逐渐成为“家庭的一份子”，春节的叙事也在悄然发生改变，同时浮现出一批具备强传播属性的新消费品类。