The latest move follows another senior appointment in China last year. In April 2025, LVMH named Daniel DiCicco president and chief executive of Louis Vuitton Greater China, in what was widely seen as a push to strengthen local management. DiCicco previously held senior positions at Apple, Sony Music and Coach, bringing cross-industry and digital experience to the role.
"There were engineers and managers saying it couldn't be done, all these reasons why it was too dangerous," she says.
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12:07, 27 февраля 2026Культура
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